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Alpha Shapes

Alpha Shapes
role
Industrial Designer, Production
client
Chronicle Books
material
Wood
year
2018

Discovering a new way to see, the beauty of Alpha Shapes is that it is a colorful twist on alphabet blocks and letterforms. Both adults and children alike can build personalized messages and spell out names. These blocks are not limited to only forming words, but free form play is encouraged.

Alpha Shapes
role
Industrial Designer, Production
client
Chronicle Books
material
Wood
year
2018

Discovering a new way to see, the beauty of Alpha Shapes is that it is a colorful twist on alphabet blocks and letterforms. Both adults and children alike can build personalized messages and spell out names. These blocks are not limited to only forming words, but free form play is encouraged.

Prototypes of the 39 block pieces, starting with initial paper cut-outs to 3D printed pieces, ending with finished wooden blocks.

Product concept meeting set-up.

א‎ - Frame
Flowermining
Sven Playroom
Stairwell Candle
Stacking Stones
Alpha Shapes
Lump Shop
Dollar Shirt
A to Z
Hewitt Bath Collection
Menorah
Never-Ending Notepad
People I've Loved
Desktop Buddy
Ceramic Seating
Brand Visualization
Magic Library Ladder
Crimp Vases
Masha and Her Friends Nesting Doll Puzzle
'Who is She?' Mirror
Formats & Stationary